ISE Essentials of Strategic Management: The Quest for Competitive Advantage (9781260575668)

Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Product details

• Format Paperback
• Dimensions 200 x 251 x 20mm | 699g
• Publication date 06 Apr 2020
• Publisher McGraw-Hill Education
• Publication City/Country OH, United States
• Language English
• Edition Statement 7th edition
• ISBN10 1260575667
• ISBN13 9781260575668
• Bestsellers rank 3,114,133

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